Professor Didier Pittet’s work saves 5 to 8 million lives every year by focusing on hand hygiene in hospitals. In this fascinating talk that draws parallels from behavior change strategies that take resources, belief and culture into account he explains the global success of this ongoing campaign that depends on letting people adapt their own creativity and ideas to their own needs.

Professor Pittet is a Hospital Epidemiologist, Director of the Infection Control Programme and WHO’s Collaborating Centre on Patient Safety, at the University of Geneva Hospitals. He is the Lead Adviser of the WHO Clean Care is Safe Care & African Partnerships for Patient Safety programmes. Today, the Clean Care is Safer Care campaign runs in over 180 countries.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at